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The PUMA Speedcat Mule campaign officially launched globally on June 23, 2026, fronted by PUMA Global Brand Ambassador and K-pop superstar Rosé from BLACKPINK. This release is an offbeat, backless reinterpretation of PUMA’s iconic low-profile motorsport shoe, shifting its athletic DNA into effortless lifestyle streetwear.

PUMA's Speedcat Mule Arrives With ROSÉ Fronting a Motorsport-Meets-Streetwear Campaign

The backless slip-on reworks the German brand's archival racing silhouette for an autumn audience, arriving June 23 in four muted colorways

Zoya Mahroosh ZulfiqarJUN 23, 2026
A two-panel promotional campaign diptych features global superstar LISA of BLACKPINK modeling the Nike x Jacquemus Moon Shoe against a sci-fi lunar backdrop. In the left panel, she reclines gracefully on a gray volcanic boulder, wearing a black cropped tank top, dark flowing trousers, a vibrant red puffed bomber jacket, and dark red Nike sneakers with a stark white swoosh. The background depicts a large, hazy planet Earth visible in the dark expanse of space. In the right panel, she strikes an athletic crouching pose on the gray, dusty lunar terrain. She is styled in a deep red sleeveless top with sheer fabric draping into long, flowing trains behind her, paired with black shorts and dark red Nike Moon Shoes accented by long burgundy socks. A soft, glaring spotlight glows from above her head under a massive, full moon obscured by cosmic dust.

LISA Fronts Nike Moon Shoe Revival

Thai star follows Best Pop VMA win with red 'Mystic Dates/Tough Red' campaign drop on October 1

Zoya Mahroosh ZulfiqarSEP 30, 2026

Latest in BLACKPINK

CelebritiesOCT 10, 2026

Jennie Kim Posts Bold Leopard Looks After Weeknd Stage Surprise

Zarvan Zeshan
Just two days after surprising fans by joining The Weeknd onstage in Goyang, South Korea, for 'One Of The Girls' on October 8, Jennie posted close-ups of her sharp makeup, full bangs, and confident winks. Full-body shots captured her in the vintage Alaïa-inspired outfit with fishnets, posing in an elevator, hallway, and outdoors at night—complete with a cheeky middle finger under a purple cat-ear filter. Fans celebrated her unbothered vibe, calling her a 'hottieeee' and cheering her on against haters with cries of 'WOMAN' and playful meows.
CelebritiesOCT 7, 2026

Jisoo Shares Self-Portrait Campaign Behind-the-Scenes Shots

Zoya Mahroosh Zulfiqar
A young woman with vibrant pink hair and bangs poses against a pink background, wearing a grey long-sleeved sweater with a large white flower pin on the shoulder and a structured lime-green belted miniskirt while holding a small gold chain handbag. The image showcases a vibrant and stylish fashion portrait set against a solid, matte pink background. A young woman with long, straight pink hair and a clean fringe leans gracefully to her left, looking directly into the camera. She wears a long-sleeved, grey knit sweater adorned with a large, white fabric flower pinned to her left shoulder. The sweater is tucked into a bright, structured lime-green miniskirt featuring a matching fabric belt with a square buckle. The skirt includes a structured panel or bow detailing extending down the side and back. Her left hand rests near the belt, while her right hand gently holds a small, embellished gold chain purse.

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RunwayOCT 7, 2026

Louis Vuitton Closes Paris Fashion Week With Light Touch and Star Power

Zoya Mahroosh Zulfiqar
A close-up, chest-up shot of South Korean musician Felix from the K-pop group Stray Kids, captured from a slightly high angle as he looks off-camera to the right with a serene, focused expression. His distinctive waist-length, platinum-blonde hair is parted down the middle with light fringe framing his forehead and loose strands falling softly across his shoulders. He wears a sharp, dark navy blue or black formal suit jacket featuring prominent, wide satin peak lapels over a crisp white dress shirt and a matching dark, wide necktie. The background shows a soft, out-of-focus beige architectural backdrop, and a translucent white horizontal banner featuring the "Reuters" logo is overlaid across the lower center of the frame. Lisa, the global superstar and member of BLACKPINK, makes a stunning appearance at the Louis Vuitton Spring-Summer 2027 Show during Paris Fashion Week. She waves gracefully to the gathered crowd and photographers while surrounded by security personnel and onlookers in

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Pop MusicSEP 30, 2026

LISA Fronts Nike Moon Shoe Revival

Zoya Mahroosh Zulfiqar
A two-panel promotional campaign diptych features global superstar LISA of BLACKPINK modeling the Nike x Jacquemus Moon Shoe against a sci-fi lunar backdrop. In the left panel, she reclines gracefully on a gray volcanic boulder, wearing a black cropped tank top, dark flowing trousers, a vibrant red puffed bomber jacket, and dark red Nike sneakers with a stark white swoosh. The background depicts a large, hazy planet Earth visible in the dark expanse of space. In the right panel, she strikes an athletic crouching pose on the gray, dusty lunar terrain. She is styled in a deep red sleeveless top with sheer fabric draping into long, flowing trains behind her, paired with black shorts and dark red Nike Moon Shoes accented by long burgundy socks. A soft, glaring spotlight glows from above her head under a massive, full moon obscured by cosmic dust.

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Pop MusicSEP 9, 2026

LISA to Guest on 'The Tonight Show' Next Week

Zoya Mahroosh Zulfiqar
BLACKPINK's Lisa commands attention in a striking, avant-garde futuristic ensemble featuring a structured, strapless beige corset top with hardware detailing connected to a statement metallic collar necklace, paired with a matching high-waisted skirt adorned with intricate lace-up and textured panel accents. Her blonde hair is styled in unique, architectural space buns with loose face-framing strands and her signature blunt bangs, completing a bold, dystopian-inspired fashion aesthetic against a stark, high-key white background.
Pop MusicSEP 8, 2026

Blackpink Disbandment Rumor Fuels Online Debate

Zoya Mahroosh Zulfiqar
BLACKPINK stands firmly side-by-side in a gritty, industrial street setting under an open sky, radiating a powerful and modern aesthetic. The members pose in highly coordinated, edgy streetwear outfits featuring sleek, tight-fitting tops emblazoned with bold athletic branding. Jisoo commands attention on the left in a vibrant red latex shirt paired with a distinctive yellow arm sleeve. Next to her, Jennie wears a gloss-black "JUMPI" t-shirt over a structured, branded belt skirt. Rosé shines with pale blonde curls in a metallic silver mock-neck top and a micro pleated skirt, while Lisa anchors the right side of the frame in a bright yellow sleeveless top, sporting her signature long bangs and intricate heavy-metal chain detailing across dark pants.

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InternationalJUN 23, 2026

PUMA's Speedcat Mule Arrives With ROSÉ Fronting a Motorsport-Meets-Streetwear Campaign

Zoya Mahroosh Zulfiqar
The PUMA Speedcat Mule campaign officially launched globally on June 23, 2026, fronted by PUMA Global Brand Ambassador and K-pop superstar Rosé from BLACKPINK. This release is an offbeat, backless reinterpretation of PUMA’s iconic low-profile motorsport shoe, shifting its athletic DNA into effortless lifestyle streetwear.

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