BLACKPINK

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The PUMA Speedcat Mule campaign officially launched globally on June 23, 2026, fronted by PUMA Global Brand Ambassador and K-pop superstar Rosé from BLACKPINK. This release is an offbeat, backless reinterpretation of PUMA’s iconic low-profile motorsport shoe, shifting its athletic DNA into effortless lifestyle streetwear.

PUMA's Speedcat Mule Arrives With ROSÉ Fronting a Motorsport-Meets-Streetwear Campaign

The backless slip-on reworks the German brand's archival racing silhouette for an autumn audience, arriving June 23 in four muted colorways

Zoya Mahroosh ZulfiqarJUN 23, 2026
BLACKPINK stands firmly side-by-side in a gritty, industrial street setting under an open sky, radiating a powerful and modern aesthetic. The members pose in highly coordinated, edgy streetwear outfits featuring sleek, tight-fitting tops emblazoned with bold athletic branding. Jisoo commands attention on the left in a vibrant red latex shirt paired with a distinctive yellow arm sleeve. Next to her, Jennie wears a gloss-black "JUMPI" t-shirt over a structured, branded belt skirt. Rosé shines with pale blonde curls in a metallic silver mock-neck top and a micro pleated skirt, while Lisa anchors the right side of the frame in a bright yellow sleeveless top, sporting her signature long bangs and intricate heavy-metal chain detailing across dark pants.

Blackpink Disbandment Rumor Fuels Online Debate

Unverified claims from a prediction account about internal petitions and a possible farewell release leave Blinks anxious as YG stays quiet

Zoya Mahroosh ZulfiqarSEP 8, 2026

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BLACKPINK stands firmly side-by-side in a gritty, industrial street setting under an open sky, radiating a powerful and modern aesthetic. The members pose in highly coordinated, edgy streetwear outfits featuring sleek, tight-fitting tops emblazoned with bold athletic branding. Jisoo commands attention on the left in a vibrant red latex shirt paired with a distinctive yellow arm sleeve. Next to her, Jennie wears a gloss-black "JUMPI" t-shirt over a structured, branded belt skirt. Rosé shines with pale blonde curls in a metallic silver mock-neck top and a micro pleated skirt, while Lisa anchors the right side of the frame in a bright yellow sleeveless top, sporting her signature long bangs and intricate heavy-metal chain detailing across dark pants.

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InternationalJUN 23, 2026

PUMA's Speedcat Mule Arrives With ROSÉ Fronting a Motorsport-Meets-Streetwear Campaign

Zoya Mahroosh Zulfiqar
The PUMA Speedcat Mule campaign officially launched globally on June 23, 2026, fronted by PUMA Global Brand Ambassador and K-pop superstar Rosé from BLACKPINK. This release is an offbeat, backless reinterpretation of PUMA’s iconic low-profile motorsport shoe, shifting its athletic DNA into effortless lifestyle streetwear.

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