BLACKPINK

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The PUMA Speedcat Mule campaign officially launched globally on June 23, 2026, fronted by PUMA Global Brand Ambassador and K-pop superstar Rosé from BLACKPINK. This release is an offbeat, backless reinterpretation of PUMA’s iconic low-profile motorsport shoe, shifting its athletic DNA into effortless lifestyle streetwear.

PUMA's Speedcat Mule Arrives With ROSÉ Fronting a Motorsport-Meets-Streetwear Campaign

The backless slip-on reworks the German brand's archival racing silhouette for an autumn audience, arriving June 23 in four muted colorways

Zoya Mahroosh ZulfiqarJUN 23, 2026

Latest in BLACKPINK

InternationalJUN 23, 2026

PUMA's Speedcat Mule Arrives With ROSÉ Fronting a Motorsport-Meets-Streetwear Campaign

The backless slip-on reworks the German brand's archival racing silhouette for an autumn audience, arriving June 23 in four muted colorways

Zoya Mahroosh Zulfiqar
The PUMA Speedcat Mule campaign officially launched globally on June 23, 2026, fronted by PUMA Global Brand Ambassador and K-pop superstar Rosé from BLACKPINK. This release is an offbeat, backless reinterpretation of PUMA’s iconic low-profile motorsport shoe, shifting its athletic DNA into effortless lifestyle streetwear.

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