PakistaniArt tracks the trends, influences, and cultural shifts moving through Pakistani fashion. We report on what people are wearing, why they are wearing it, and what it says about the social and cultural moment Pakistan is living through right now.

A viral clip from a prime-time ARY Digital serial has reignited the question Pakistani television has never fully resolved: where does creative freedom end and cultural responsibility begin?

Social media erupts as the mystery woman in the brand's latest denim clip matches the actress's freckles, voice, and features













