Trends

PakistaniArt tracks the trends, influences, and cultural shifts moving through Pakistani fashion. We report on what people are wearing, why they are wearing it, and what it says about the social and cultural moment Pakistan is living through right now.

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Pakistani actress and model Zainab Raza has recently gone viral for her iconic saree looks, sparking major fashion discussions on social media. Her wardrobe choices alternate between ultra-modern chic and deeply traditional eastern aesthetics.

Zainab Raza's Saree Scene in 'Rehmat' Ignites Pakistani TV's Oldest Debate All Over Again

A viral clip from a prime-time ARY Digital serial has reignited the question Pakistani television has never fully resolved: where does creative freedom end and cultural responsibility begin?

Zoya Mahroosh ZulfiqarJUN 21, 2026
A young woman with long, vibrant red hair poses playfully upside down on a plush, gold damask-patterned sofa, her legs elevated high in the air while wearing mid-wash blue denim jeans paired with white, patterned crew socks. She wears an intricate, heavily textured navy or black long-sleeved top covered in small, 3D fabric embellishments or petal-like structures that give it a unique tactile depth. Resting on her back with her head tilted toward the camera, she gazes directly forward with a soft, neutral expression, accented by a bright red manicure on her hand resting near her hip. The indoor setting features a vintage aesthetic with warm, subdued lighting, highlighted by a glowing wall sconce in the background and a classic wooden paneled door, casting dramatic shadows that enhance the cozy, editorial feel of the photograph.

Fans Spot Sadie Sink in Calvin Klein 'Feel the Fit' Teaser

Social media erupts as the mystery woman in the brand's latest denim clip matches the actress's freckles, voice, and features

Zoya Mahroosh ZulfiqarAUG 31, 2026

Latest in Trends

CelebritiesOCT 21, 2026

Billie Eilish and Finneas Drop New John Hardy Jewelry Line

Zarvan Zeshan
A side-by-side composite photo featuring American musicians Billie Eilish and Finneas O'Connell modeling a sustainable luxury jewelry collection. The left side is a close-up profile shot of Billie Eilish with her head tilted upward, leaning her chin on her hand, wearing delicate sterling silver and lab-grown diamond stud earrings, a long drop chain earring, a silver choker-style necklace, and several silver bands on her fingers. The right side features a broader mid-shot of the sibling duo posing closely under a colorful, abstract light projection; Finneas looks slightly away to the right while wearing a patterned, cream-colored open button-down shirt and a silver chain necklace, while Billie leans against his shoulder in a silk and lace lingerie top, layered silver necklaces, a silver bracelet, and several silver rings. Grammy-winning siblings Billie Eilish and Finneas expand their partnership with John Hardy by co-designing two new distinct jewelry motifs, Wildflower and Screwball, f
TrendsOCT 16, 2026

Jennifer Lawrence Unveils Sustainable Haircare Brand mes beauty

Zoya Mahroosh Zulfiqar
The composite image presents a split frame featuring Oscar-winning actress Jennifer Lawrence on the left and the clean, minimalist branding logo for her brand, Mes°, on the right. On the left side, the portrait captures Lawrence at a public event, styled with blonde hair cut into soft, eye-skimming bangs and dressed in an elegant, high-necked black garment. Her makeup is natural yet defined, sporting a soft peach blush and a muted lip that emphasizes her classic features. The background behind her shows partial, blurred text reading "ctiv" and "92", indicating the step-and-repeat backdrop of a media appearance. The right half of the image transitions sharply into a solid, clean off-white background hosting the wordmark for her new business endeavor, spelled in a lowercase, geometric sans-serif typeface as "mes" and punctuated by a small superscript circle or degree symbol at the upper right. The overall graphic arrangement highlights the star's transition into entrepreneurship, juxtapo
CelebritiesOCT 10, 2026

Jennie Kim Posts Bold Leopard Looks After Weeknd Stage Surprise

Zarvan Zeshan
Just two days after surprising fans by joining The Weeknd onstage in Goyang, South Korea, for 'One Of The Girls' on October 8, Jennie posted close-ups of her sharp makeup, full bangs, and confident winks. Full-body shots captured her in the vintage Alaïa-inspired outfit with fishnets, posing in an elevator, hallway, and outdoors at night—complete with a cheeky middle finger under a purple cat-ear filter. Fans celebrated her unbothered vibe, calling her a 'hottieeee' and cheering her on against haters with cries of 'WOMAN' and playful meows.
CelebritiesOCT 7, 2026

Jisoo Shares Self-Portrait Campaign Behind-the-Scenes Shots

Zoya Mahroosh Zulfiqar
A young woman with vibrant pink hair and bangs poses against a pink background, wearing a grey long-sleeved sweater with a large white flower pin on the shoulder and a structured lime-green belted miniskirt while holding a small gold chain handbag. The image showcases a vibrant and stylish fashion portrait set against a solid, matte pink background. A young woman with long, straight pink hair and a clean fringe leans gracefully to her left, looking directly into the camera. She wears a long-sleeved, grey knit sweater adorned with a large, white fabric flower pinned to her left shoulder. The sweater is tucked into a bright, structured lime-green miniskirt featuring a matching fabric belt with a square buckle. The skirt includes a structured panel or bow detailing extending down the side and back. Her left hand rests near the belt, while her right hand gently holds a small, embellished gold chain purse.
CelebritiesOCT 6, 2026

Hudson Williams Joins Bvlgari as Newest Ambassador

Zarvan Zeshan
The image captures a striking studio portrait of Hudson Williams, looking directly into the camera with a calm, introspective expression while leaning forward against a dark surface. His dark, wavy hair is parted down the middle and styled elegantly, framing a sharp face highlighted by warm lighting against a neutral, slate-gray backdrop. He is wearing a short-sleeved, taupe-brown knit polo shirt with a fine textured ribbed collar, showing a partial tattoo on his right inner forearm. His right hand rests against his temple, showcasing an ornate gold bracelet and small gold hoop earrings, while his left arm rests horizontally across the bottom of the frame, drawing attention to a luxury Bvlgari watch with a gold case and a black leather strap.
CelebritiesOCT 5, 2026

Finn Bennett Takes CYNOSURE Cover in Bold New Editorial

Zoya Mahroosh Zulfiqar
The actor Finn Bennett poses for the cover of CYNOSURE magazine, sitting on an ornate gold velvet sofa flanked by taxidermy peacocks against a dark teal backdrop. He is wearing a white T-shirt with blue ringer trim that reads "Hollywood," cuffed light-wash denim jeans, and tan leather cowboy boots, lounging with his legs spread wide and one arm resting along the back of the couch. The magazine's title "CYNOSURE" is stylized in a colorful, metallic serif font at the top, while his name "FINN BENNETT" is boldly overlaid across the middle of the composition in gold and green text.
CelebritiesOCT 2, 2026

KATSEYE's Lara Raj Clarifies Forehead Mark Amid Cultural Debate

Zarvan Zeshan
A side-by-side composite photo shows Lara Raj of the girl group KATSEYE outdoors, looking toward the camera. In both frames, she has long, straight, copper-brown hair parted down the middle, featuring a streak of red color along the part line and a decorative jeweled maang tikka forehead ornament. She is wearing a vibrant yellow halter-neck top or dress that twists at the front of the neck. In the left frame, she casts a sharp glance over her shoulder, showing a small text tattoo on her upper arm, while in the right frame, she waves one hand with neutral makeup and a nose ring visible.
CelebritiesOCT 2, 2026

Hudson Williams and Connor Storrie Join BoF 500

Zoya Mahroosh Zulfiqar
A formal portrait captures actors Hudson Williams and Connor Storrie posing closely against a solid brown studio backdrop. On the left, Williams stands facing slightly right, wearing a sleek, double-breasted black suit jacket with wide lapels and matching trousers, accented by a subtle silver chain necklace. Storrie stands to his right, gently resting his head against Williams’s left shoulder while looking directly forward with a soft, serious expression. He wears a dark, pinstriped suit jacket left unbuttoned over a black scoop-neck tank top, paired with matching pinstriped trousers. The lighting creates a high-contrast, moody atmosphere, highlighting their expressions and the tailoring of their outfits.
CelebritiesOCT 1, 2026

Kori King Channels RuPaul for Halloween as 'KorPaul'

Zoya Mahroosh Zulfiqar
The image features drag artist Kori King striking a powerful pose in a stunning Halloween transformation that channels iconic superstar RuPaul. She wears a form-fitting, sparkling black bodysuit detailed with dramatic, sheer mesh diagonal cutouts that wrap around her torso and legs, creating a striking optical illusion. Her ensemble is elevated by a voluminous, meticulously styled platinum blonde wig, impeccably contoured makeup featuring a bold purple lip, and a metallic silver statement choker. Bathed in a dramatic, hazy magenta spotlight against a dark background, the entire look serves as a flawless, high-glamour tribute to the Queen of Drag.
Pop MusicSEP 30, 2026

LISA Fronts Nike Moon Shoe Revival

Zoya Mahroosh Zulfiqar
A two-panel promotional campaign diptych features global superstar LISA of BLACKPINK modeling the Nike x Jacquemus Moon Shoe against a sci-fi lunar backdrop. In the left panel, she reclines gracefully on a gray volcanic boulder, wearing a black cropped tank top, dark flowing trousers, a vibrant red puffed bomber jacket, and dark red Nike sneakers with a stark white swoosh. The background depicts a large, hazy planet Earth visible in the dark expanse of space. In the right panel, she strikes an athletic crouching pose on the gray, dusty lunar terrain. She is styled in a deep red sleeveless top with sheer fabric draping into long, flowing trains behind her, paired with black shorts and dark red Nike Moon Shoes accented by long burgundy socks. A soft, glaring spotlight glows from above her head under a massive, full moon obscured by cosmic dust.
TelevisionSEP 29, 2026

Florence Pugh Stuns on Fallon Ahead of 'East of Eden'

Zarvan Zeshan
An eye-level shot captures British actress Florence Pugh sitting on a dark blue armchair during an appearance on The Tonight Show Starring Jimmy Fallon. She is wearing an off-the-shoulder, form-fitting black Vivienne Westwood dress with a draped cowl neckline and a high slit that exposes her crossed legs. Her blonde hair is styled in retro, Hollywood-glam waves pinned neatly to one side. She gazes confidently toward the camera, resting her chin lightly on her index finger with her hand brought to her face. She wears a thick, polished gold choker necklace and strappy black high-heeled sandals with delicate gold charms at the ankles. The background features the recognizable studio set, including a wooden talk-show desk to her left with a studio microphone and a black Tonight Show mug sitting on top, set against a blurred New York City skyline backdrop at night.
CelebritiesSEP 25, 2026

Florence Pugh Channels Art Deco Glamour for Vanity Fair

Zoya Mahroosh Zulfiqar
A close-up, profile-angled studio portrait of actress Florence Pugh. She wears an intricate, metallic helmet-style cap resembling overlapping metal chainmail scales, adorned with a large rosette emblem over the ear and a fine, spiky textured fringe framing her forehead and ears. Her expression is serene and contemplative, featuring soft, glowing makeup, a warm blush on her cheeks, and natural, well-defined brows. The background is a soft, muted grey with a curved dark blue architectural border hugging the lower left edge of the frame.
TrendsSEP 19, 2026

Converse Pulls Karina Sneaker Ad After KKK Comparisons

Zoya Mahroosh Zulfiqar
A split promotional image features K-pop star Karina from the group aespa as a global brand ambassador for the Converse Chuck 70 X sneaker collection. On the left side, Karina poses looking directly forward, styled with long black hair, hoop earrings, a black leather jacket, and a white ringer-style T-shirt displaying the star-shaped Converse logo. On the right side, an artistic product shot shows a model from the waist down wearing a long white skirt and mid-calf dark socks. A strong, crisp projection of a white Converse star shines on the floor beneath her feet. Several pairs of black high-top Chuck 70 X sneakers are arranged across the illuminated floor, while the model holds up an additional pair dangling next to the draped fabric of her skirt. The stark overhead lighting cast across the white skirt creates a sharp, triangular pattern of light and shadow.
CelebritiesSEP 19, 2026

Plastique Tiara Turns Kim Chi Into Soft-Glam Doll

Zarvan Zeshan
Plastique Tiara poses alongside Kim Chi, showcasing a striking beauty makeover during an episode of the digital series Plastique's Beauty Bar. In the visual, Kim Chi is seen sporting long, wavy brown hair with bright pink, highly contoured blush, while Plastique Tiara stands close behind in a form-fitting, hot-pink scoop neck top with a retro blonde bob haircut. The photo highlights a dramatic transformation where Plastique lends her signature soft-glam, hyper-feminine aesthetic to Kim Chi's face structure.
TrendsSEP 14, 2026

Sadie Sink Models Calvin Klein's Spring 2027 Pinstripe Suit

Zoya Mahroosh Zulfiqar
Sadie Sink presents an effortless fusion of structured tailoring and modern streetwear, capturing a relaxed yet highly polished aesthetic. Dressed in an ensemble from Calvin Klein's Spring 2027 Collection designed by Veronica Leoni, she pairs an elongated, high-neck sleeveless pinstripe vest featuring dark button details with matching relaxed-fit pinstripe trousers. Underneath the vest, a classic grey cotton Calvin Klein bralette peeks through, introducing a sporty element to the formal suiting backdrop. The three-panel composition showcases her from different angles, highlighting the structural versatility of the outfit—from its loose, open drape to a tightly belted, defined waist profile styled with a slim coordinating wrap cord. Her vibrant, copper-toned hair falls in undone, textured waves over her shoulders, softening the sharp, corporate lines of the monochrome charcoal suit.
TrendsSEP 10, 2026

Kai Cenat Drops Cinematic Trailer for VIVET NYFW Debut

Zoya Mahroosh Zulfiqar
Kai Cenat commands attention in a striking promotional image for the VIVET New York Fashion Week (NYFW) showcase, capturing a moment of raw, cinematic intensity. The internet personality and fashion icon is captured from the chest up against a textured, neutral-toned concrete backdrop that enhances the gritty, high-contrast atmosphere of the photograph. Looking downwards with a pensive, focused expression, his face and dark, coiled hair are dramatically highlighted by a sharp key light that catches the sheen of heavy sweat beads covering his skin. He wears a form-fitting, dark ribbed tank top that emphasizes his athletic frame and glistening shoulders, blending sportswear aesthetics with high-fashion drama. The low-key, moody lighting casts deep shadows across his features, shifting the focus to the intense texture of the sweat and the subtle contours of his expression to create a powerful, atmospheric portrait of athletic endurance and modern style.
CelebritiesSEP 9, 2026

Megan Thee Stallion Fronts InStyle Fall Issue in Sculptural Style

Zoya Mahroosh Zulfiqar
Megan Thee Stallion strikes a powerful pose for InStyle's Fall 2026 Fashion and Beauty Issue. Captured against a dual-toned blue backdrop and standing amidst waves of vibrant red faux-fur, she wears a striking ivory Asymmetric Raffia Gown by designer Aiste Hong. The sculptural, strapless mermaid-silhouette dress features dramatic fringe details that wrap over her right shoulder and cascade down into a voluminous textured skirt. Complementing her avant-garde gown, her dark hair is styled into an intricate, structural updo with dynamic sweeping shapes, paired with refined drop earrings and a meticulous neutral glam look.
CelebritiesSEP 3, 2026

Jennifer Lawrence Captures Venice Magic for Vogue

Zoya Mahroosh Zulfiqar
A stylish woman with long, sandy-blonde hair styled in loose, textured waves and a soft fringe stands gracefully in a brightly lit, elegant interior hallway. She is wearing a sophisticated cream-colored monochrome ensemble that projects a contemporary, high-fashion aesthetic. The outfit consists of a tailored, structural blazer with prominent, padded shoulders and a sharp, clean collarless neckline, layered seamlessly over a matching button-down blouse buttoned completely to the throat. Her skirt features an asymmetrical wrap design that drapes elegantly across her figure, creating soft folds that contrast with the sharp tailoring of the jacket. Peeking from behind her hand is a striking contrast element composed of dense, plush black and white feathers that trail down the side of her skirt, adding a dramatic, tactile texture to the minimalist outfit. She rests her hands gently against the architectural framework of an arched doorway, with warm, golden indoor lighting illuminating her face and the clean lines of her designer garment, while a glimpse of an opulent room with a vanity mirror is subtly visible in the background.
CelebritiesSEP 2, 2026

Anya Taylor-Joy Fronts V Magazine in Paper Couture

Zoya Mahroosh Zulfiqar
An image collage shows actress Anya Taylor-Joy posing in avant-garde, ethereal garments made from textured paper against a stark black background. On the left, she looks downward while wearing an elaborate, translucent white paper hat and a ruffled white paper gown. Another person's hands are visible in the lower left corner, writing text onto the bodice of her dress with a marker. Her blonde hair is styled in a voluminous, wind-blown fashion, and she wears a delicate gold chain necklace. On the right, she faces forward, wearing an architectural, oversized blue paper headpiece that partially veils her face, paired with an off-the-shoulder light blue paper dress. Her hair is tied back, and the dramatic side-lighting highlights the sculptural qualities and crisp folds of both outfits.
CelebritiesSEP 1, 2026

Calvin Klein 'Feel the Fit' Campaign Sparks Body Debates

Zoya Mahroosh Zulfiqar
A side-by-side comparison of two models posing for Calvin Klein campaigns against solid backdrops. On the left, Black transgender model Jari Jones crouches forward on a bright blue background, wearing long dark braids with a colorful headscarf, large hoop earrings, and a black Calvin Klein swimsuit featuring rainbow lettering. On the right, white ginger model and actress Sadie Sink poses against a plain white wall, wearing a simple black bra top and unbuttoned dark denim jeans that reveal the top of her underwear waistband.
TrendsSEP 1, 2026

Sadie Sink Steps Into Calvin Klein's Fall Denim Spotlight

Zoya Mahroosh Zulfiqar
A young woman with long, wavy ginger hair is captured in a dual perspective within a minimalist, soft-pink bedroom. In the foreground, she is seen from behind, wearing a black long-sleeved top and dark denim jeans. Her reflection in a large mirror reveals the front of her outfit—a black cardigan buttoned only at the chest, exposing her midriff, paired with matching dark jeans as she strikes a relaxed, leaning pose. An over-the-shoulder view of Sadie Sink with her back to the camera, showcasing the classic leather patch on a pair of dark wash Calvin Klein denim jeans, while her reflection in the mirror reveals a cropped, partially unbuttoned black cardigan.
CelebritiesAUG 31, 2026

Fans Spot Sadie Sink in Calvin Klein 'Feel the Fit' Teaser

Zoya Mahroosh Zulfiqar
A young woman with long, vibrant red hair poses playfully upside down on a plush, gold damask-patterned sofa, her legs elevated high in the air while wearing mid-wash blue denim jeans paired with white, patterned crew socks. She wears an intricate, heavily textured navy or black long-sleeved top covered in small, 3D fabric embellishments or petal-like structures that give it a unique tactile depth. Resting on her back with her head tilted toward the camera, she gazes directly forward with a soft, neutral expression, accented by a bright red manicure on her hand resting near her hip. The indoor setting features a vintage aesthetic with warm, subdued lighting, highlighted by a glowing wall sconce in the background and a classic wooden paneled door, casting dramatic shadows that enhance the cozy, editorial feel of the photograph.
CelebritiesAUG 20, 2026

Misbah Arshad Crowned Miss Universe Pakistan 2026

Anoushay Tariq
A medium studio shot of Misbah Arshad posing gracefully against a soft blue gradient background. She is wearing a glamorous, strapless evening gown adorned with shimmering silver and teal sequins that form a patterned texture across the fitted bodice and ruched skirt. Her long, voluminous dark hair is styled in loose waves cascade over her shoulders, and one arm is raised behind her head. She accessorizes the elegant look with a matching silver and blue gemstone necklace and drop earrings, while gazing directly forward with a soft, neutral expression.
TrendsAUG 17, 2026

Taylor Swift's New Haircut Sparks a Frenzy of TS13 Theories

Zoya Mahroosh Zulfiqar
An eye-level shot captures Taylor Swift walking on a city sidewalk at dusk. She is wearing a beige knit short-sleeve polo shirt with tan trim, high-waisted blue jeans with unique curved stitching details around the waist, and a tan leather belt. A brown leather handbag with a gold-accented strap hangs over her right shoulder. Her long blonde hair is styled straight with full bangs framing her face, and she is wearing red lipstick. In the background, out-of-focus city buildings and passersby create a bustling urban atmosphere.
RunwayJUL 22, 2026

UAL Graduation Goes Viral as Students Turn the Stage Into a Runway

Zoya Mahroosh Zulfiqar
A three-panel composite photograph showcasing three University of the Arts London (UAL) graduates strutting down a bright red carpet inside a graduation hall in bold, high-fashion outfits paired with traditional academic attire. Left Panel: A graduate with short brown hair and a wide smile poses dynamically on the red carpet while holding open the sides of their draped black graduation gown. Underneath, they wear an intricate bright red ensemble featuring a sleeveless translucent top paired with a heavily structured corset waistpiece adorned with raised crimson swirling patterns and sparkling beadwork, alongside flowing, wide-leg red trousers. Their black mortarboard cap is customized with hanging red fringe and tassels along its edges. Center Panel: A graduate with long black hair walks confidently along the carpet looking off into the distance. She wears a dark, romantic goth-inspired outfit featuring a sheer black lace bustier top detailed with delicate silver chains draped across her sternum, paired with a fitted black miniskirt and knee-high lace-up black gladiator sandals. Her black graduation robe hangs loosely off her shoulders, featuring maroon trimming around the cowl collar, and a black mortarboard cap rests atop her head. Right Panel: A graduate strikes a runway pose, looking slightly to the right with a bold expression. Their black graduation gown is modified with exaggerated, broad rectangular shoulder pads. Beneath the open gown, they wear an ornate, metallic silver and gold chest piece resembling an organic carved corset or thorax with leaf-like cutouts, matched with metallic silver arm guards and dark tailored trousers. They wear a dark mortarboard cap angled atop short styled hair.
InternationalJUN 23, 2026

PUMA's Speedcat Mule Arrives With ROSÉ Fronting a Motorsport-Meets-Streetwear Campaign

Zoya Mahroosh Zulfiqar
The PUMA Speedcat Mule campaign officially launched globally on June 23, 2026, fronted by PUMA Global Brand Ambassador and K-pop superstar Rosé from BLACKPINK. This release is an offbeat, backless reinterpretation of PUMA’s iconic low-profile motorsport shoe, shifting its athletic DNA into effortless lifestyle streetwear.
FashionJUN 22, 2026

Adekunle Gold's 'WAVE' Earrings Spark Design Copying Allegations

Zoya Mahroosh Zulfiqar
Adekunle Gold's 'WAVE' earrings are the debut signature fashion pieces from his newly launched lifestyle and accessory brand, Tuffman. Known for making bold earring choices a core part of his fashion identity, the Nigerian Afrobeats star transitioned from "music people can hear" to "something they can wear" with this limited-edition jewelry drop.
TelevisionJUN 21, 2026

Zainab Raza's Saree Scene in 'Rehmat' Ignites Pakistani TV's Oldest Debate All Over Again

Zoya Mahroosh Zulfiqar
Pakistani actress and model Zainab Raza has recently gone viral for her iconic saree looks, sparking major fashion discussions on social media. Her wardrobe choices alternate between ultra-modern chic and deeply traditional eastern aesthetics.

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