Logo Design

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Social platforms rarely sit still for long, but their logos usually do. That changed this week for Instagram. Adam Mosseri, the platform's head, announced a fresh wordmark in a post shared to his own account. The update marks the first change to the lettering atop the app in ten years, according to Mosseri. An image displaying the official wordmark logo of the social media platform "Instagram" positioned prominently in the center against a minimalist light gray background. The text is rendered in its signature, elegant cursive script typeface, featuring fluid lines and distinctive rounded flourishes on letters like the 'g' and the 'm'. The wordmark is filled with a rich, continuous color gradient that starts with a deep purple on the left side of the initial capital letter 'I', blends seamlessly into a vibrant magenta and hot pink through the middle letters, and finishes with a bright, warm orange and red hue on the final letters 'am'. The background consists of a clean, off-white to light gray gradient with a subtle texture created by faint, oversized, and semi-transparent outlines of the platform's typographic elements layered softly behind the main text. These large, ghosted letters are cropped and overlapping, adding depth and visual interest to the composition without distracting from the main, vividly colored brand name in the foreground.

Instagram Gives Its Decade-Old Wordmark a Refresh

Adam Mosseri says the change is small but overdue

Awais ShaukatAUG 13, 2026

Latest in Logo Design

Graphic DesignAUG 13, 2026

Instagram Gives Its Decade-Old Wordmark a Refresh

Awais Shaukat
Social platforms rarely sit still for long, but their logos usually do. That changed this week for Instagram. Adam Mosseri, the platform's head, announced a fresh wordmark in a post shared to his own account. The update marks the first change to the lettering atop the app in ten years, according to Mosseri. An image displaying the official wordmark logo of the social media platform "Instagram" positioned prominently in the center against a minimalist light gray background. The text is rendered in its signature, elegant cursive script typeface, featuring fluid lines and distinctive rounded flourishes on letters like the 'g' and the 'm'. The wordmark is filled with a rich, continuous color gradient that starts with a deep purple on the left side of the initial capital letter 'I', blends seamlessly into a vibrant magenta and hot pink through the middle letters, and finishes with a bright, warm orange and red hue on the final letters 'am'. The background consists of a clean, off-white to light gray gradient with a subtle texture created by faint, oversized, and semi-transparent outlines of the platform's typographic elements layered softly behind the main text. These large, ghosted letters are cropped and overlapping, adding depth and visual interest to the composition without distracting from the main, vividly colored brand name in the foreground.

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