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An official production promotional image from director Eli Roth's unrated horror-slasher film Ice Cream Man features actor Ari Millen portraying the menacing title character inside his dark, metallic ice cream truck. Leaning forward with an unsettling, wide-eyed stare and a sinister smirk, the slender vendor has a thin brown mustache and wears a vintage-style, crisp white uniform consisting of a long-sleeved button-up shirt, a matching white apron, a bright red bow tie, and a white paper soda jerk hat accented with red stripes. He extends his hand forward toward the camera, holding out a silver-wrapped frozen treat packet. In the softly blurred background, the interior of the food truck is visible, decorated with colorful, cartoonish graphics of frozen novelties including a rocket pop, an ice cream sundae bowl, and a chocolate-dipped ice cream bar with sprinkles, alongside stacked cardboard supply boxes sitting on the floor. 

Eli Roth's 'Ice Cream Man' Is 2026's Biggest Horror Disaster with AI Scandal

Between a cratering Rotten Tomatoes score, a $2 million opening weekend, accusations of hidden AI usage, and a resurfaced Instagram comment about Greta Thunberg, Roth's slasher has become a full-blown industry fiasco

Zoya Mahroosh ZulfiqarAUG 10, 2026

Latest in Rotten Tomatoes

FilmAUG 10, 2026

Eli Roth's 'Ice Cream Man' Is 2026's Biggest Horror Disaster with AI Scandal

Zoya Mahroosh Zulfiqar
An official production promotional image from director Eli Roth's unrated horror-slasher film Ice Cream Man features actor Ari Millen portraying the menacing title character inside his dark, metallic ice cream truck. Leaning forward with an unsettling, wide-eyed stare and a sinister smirk, the slender vendor has a thin brown mustache and wears a vintage-style, crisp white uniform consisting of a long-sleeved button-up shirt, a matching white apron, a bright red bow tie, and a white paper soda jerk hat accented with red stripes. He extends his hand forward toward the camera, holding out a silver-wrapped frozen treat packet. In the softly blurred background, the interior of the food truck is visible, decorated with colorful, cartoonish graphics of frozen novelties including a rocket pop, an ice cream sundae bowl, and a chocolate-dipped ice cream bar with sprinkles, alongside stacked cardboard supply boxes sitting on the floor. 

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