After the first edition's success, LAAM Fashion Week (LFW) is gearing up for its second round, with designer registrations now officially open. The event is confirmed for Q4 of 2026, with the platform signalling that Pakistan's fashion industry is ready to lead on its own terms.
Co-created by LAAM, Pakistan's largest digital fashion retail platform, and Design651, a strategic management company, LFW transforms high-impact runway storytelling into instant shoppable experiences. Through a dedicated LFW website and the LAAM app, every look on the runway is available for purchase by customers around the globe, solving one of the industry's biggest challenges: translating runway visibility into global retail access with scalability.
The first edition set a notable precedent. LFW concluded its inaugural four-day run in Lahore from January 31 to February 3, 2026. The event unfolded over four full days of runway shows, featuring more than 35 presentations by designers and brands that leaned decisively towards retail. With a digital-first model, all runway shows were streamed live to audiences in over 120 countries and 7,800 cities, marking the largest global broadcast of Pakistani fashion to date.
From high-street and prêt-à-porter to luxury couture, bridalwear, and manufacturing brands graduating from the LFW Ramp Readiness Programme, the platform brought together every tier of the industry. All high-street, prêt, manufacturing, and retail collections were available for purchase immediately after their runway appearances via LAAM's digital platform. Luxury and bridal collections were released in phases, respecting bespoke craftsmanship and production timelines. This model directly tackled one of Pakistan fashion's longest-standing challenges, bridging runway visibility with retail conversion.
The event was co-founded by LAAM and Design651, with HSY as Event Director, Nabila and N-Gents as Official Style Partners, Maheen Kardar as Designer Experience Director, and Kollaage Concepts as OOH Partner.
Day one opened with "LFW Presents", a curated showcase featuring 26 signature pieces from designers whose work shaped decades of Pakistani fashion. This was followed by the LFW Hot List, spotlighting rising talent from the Indus Valley School of Art and Architecture and the Pakistan Institute of Fashion Design.
Designers and brands can apply through the LAAM Fashion Week designer registration form. Held bi-annually, each edition of LFW brings together manufacturers, high street retailers, luxury brands, and couture houses for curated runway shows presented over multiple days in a single venue.
With over 3.5 million monthly active users, 120,000-plus unique products, 1,500-plus vendors, and shipping to 120-plus countries and 7,800-plus cities, LAAM has established itself as a market leader in fashion e-commerce. That infrastructure is what gives LFW its commercial edge over traditional fashion weeks. The platform connects designers to global audiences, creativity to commerce, and legacy to the future.
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